Abstract

Purpose: Regulations and client services based on technology are being developed in the banking industry. Banking services play a crucial role in encouraging clients to take action. The goal of green banking efforts is to safeguard the environment and lessen financial-related carbon emissions. Theoretical framework: The current study has examined the initiatives taken by bankers through the services they offer to clients. Customers are made aware of green banking efforts through their financial actions. Customer knowledge of green banking activities in sustainable development and banking services. Design / Methodology: Customers in the Madurai district were made aware of green banking activities through the publication. Both primary and secondary data are employed in the investigation. The first information was gathered from 100 clients in a few public and private banks in the Madurai area. The secondary data gathered from several books, websites, journals, etc., Findings: The study''''s findings are increasing customer awareness of green banking activities. Analysis of customer attempts to create awareness campaigns and seminars for bankers and consumer ignorance about green banking activities in banking services. Originality: The current study examines client banking services and raises awareness of green banking efforts. The banking industry has developed a number of job prospects. The public''''s perception of banking services is created through client awareness.