Abstract

Employees are the most valuable resource for any company. The overall performance of the organization largely depends on efficient personnel management. Competent, efficient and loyal employees can significantly increase the performance of the company. Intangible assets are one of the most important sources of competitive advantage. Knowledge, skills, experience of employees is the most valuable intangible assets of a company. The management of companies understands that the main capital of the company is not money and material resources, but the creators of this money, these material resources, the “knowledge” of the company, which are a set and practices, methods, techniques and technologies for building a business at organizational maturity. In this paper, a dynamic evaluation model was proposed to manage the top level management for various strategic positions. Investments in personal education will allow your organization to gain a sustainable competitive advantage in a dynamically evolving external environment