AN EMPIRICAL STUDY ON WOMEN ENTREPRENEURS PERSONALITY TRAITS AS DETERMINANTS OF SUCCESS IN SMES IN INDIA

ICTACT Journal on Management Studies ( Volume: 6 , Issue: 4 )

Abstract

vioft2nntf2t|tblJournal|Abstract_paper|0xf4ff3a962b000000140e000001000b00
In most developing countries Small and Medium-sized Enterprises (SMEs) represent the backbone of the economies. Because of socio-cultural variations and also increase in educational and developmental opportunities, Indian women entrepreneurs have increased a lot. Women entrepreneurs play not only the role of job creators but also job providers. Entrepreneurship development is a significant part of human resource development. This paper focuses on identifying the personality traits of women entrepreneurs in setting up the business. The data was analysed quantitatively using frequency distributions and descriptive statistics while Analysis of Variance was used to establish associations between variables. The study revealed that the major personality traits influencing the women entrepreneurs in India are self-efficacy, willingness to take calculated risk and desire to seek responsibility.

Authors

Uma Rani Bade1, P Divakara Rao2
Avanthi P.G College, India1, J.B Institute of Engineering and Technology, India2

Keywords

Women, Entrepreneurship, Personality Traits, Success, Self-Efficacy

Published By
ICTACT
Published In
ICTACT Journal on Management Studies
( Volume: 6 , Issue: 4 )
Date of Publication
November 2020
Pages
1328-1333

ICT Academy is an initiative of the Government of India in collaboration with the state Governments and Industries. ICT Academy is a not-for-profit society, the first of its kind pioneer venture under the Public-Private-Partnership (PPP) model

Contact Us

ICT Academy
Module No E6 -03, 6th floor Block - E
IIT Madras Research Park
Kanagam Road, Taramani,
Chennai 600 113,
Tamil Nadu, India

For Journal Subscription: journalsales@ictacademy.in

For further Queries and Assistance, write to us at: ictacademy.journal@ictacademy.in