The emergence of e-commerce has brought about a dynamic shift in
consumer shopping experiences, altering how consumers interact with
fashion and apparel. The purpose of this study is to compare how
customers shop for clothing and fashion through these two channels.
It examines important elements including convenience, affordability,
product variety, shopping experiences, and the return and exchange
policy. The study also looks at how age, gender, and income level affect
people's shopping preferences. The survey was administered through a
structured Questionnaire. Analyzing the data collected using statistical
tools like chi square, regression.
P. Pathamuthu, P. Venkateshwari
Mepco Schlenk Engineering College, India
Consumer Experiences, Online Shopping, Offline Shopping, Convenience, Affordability, Product Variety, Shopping Experiences
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| Published By :
ICTACT
Published In :
ICTACT Journal on Management Studies
( Volume: 11 , Issue: 2 , Pages: 2083 - 2088 )
Date of Publication :
May 2025
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