Abstract

The Home care products are now in different brands having entered into the market which raised the competitiveness in the industry. This leads to change in the retailers’ preference towards bio degradable home care products. The present study is undertaken to find out the retailer’s opinion on brand preference towards bio degradable home care products. The objectives of this research are to find out the relationship between products and retailers’ preference. And also find the relationship between price and retailers’ preference. The survey was collected from respondents, using a structured Questionnaire. The data collected is analyzed using the statistical tools such as chi square. It is found the price influence the product purchase among the retailers.