Abstract

Brand loyalty and brand patronization are important aspects of the retail business, particularly when it comes to products with a long history of use and consumer loyalty like talcum powder. This study explores the complexities of brand loyalty in the context of talc for both consumers and retailers. Successful brand patronization strategies concentrate on creating meaningful connections, utilizing digital platforms for engagement, and creating a positive brand experience. In this study, the relationship between dependent variable and independent variable are taken with certain factors. This research study is descriptive in nature. Data are collected through a structured questionnaire and analyzed using SPSS software. A questionnaire was constructed for the retailers dealing in talcum powder. The participant is asked to strongly agree or Strongly Disagree with each statement and each response is given a numerical score to reflect its degree of attitude favorableness. The population size of retailers is known. A total of 260 retailers were investigated. The tools used for analysis are Regression, weighted average. Further, advertisement will make people who are not aware about the product make a purchase. The retailers expect profit margins, quantity discounts and offers from the company whereas they say that their consumers need premiums for the product. The preference of other brand is due to quality, fragrance, brand, price. The trade promotions which motivate the retailers profit margin, coupons, danglers, wholesale bonding and in-store displays which may eventually increase the sales of the talcum powder which will be the only motive of a retail store.