Abstract

The Micro, Small and Medium scale Enterprises are grown very rapidly over the years. No one can dream economic development of the nation without rapid industrial progress. In this regard, this study occupies very important role. Entrepreneurship is viewed as an adventurous journey by some while viewed as ‘tempting fate’ by others. The metaphor of a ‘roller coaster ride’ is commonly used for entrepreneurial ventures. It is well known that ‘profits are not due to risks but due to superior skills in taking risks’. The opinion regarding Mentorship support, Family support, Partnership support and Team/ Employees ‘support with personal interest and Undeviating focus on business are not equal to average level. Based on mean score, the opinion regarding all these statements of Support and Guidance for entrepreneurial journey are not above average level. For improving productivity, imparting of knowledge to the employees in MSMEs is also suggested. Further, the artisans are to be trained to develop their skills and also equip themselves to design according to the tastes and preferences of the consumers in different markets such as rural and urban, national and international.