This project explores into the dynamics of brand reputation within the taps and bathroom accessory industry, focusing on identifying fast-moving product categories, assessing retailer preferences, and exploring the relationship between brand image, price, services offered, brand preference, and brand reputation. The study uncovers strong consumer demand for certain product lines, indicating areas of strength within the industry. However, the presence of dominant competitors among retailers underscores the need for companies to fortify their market positions. Regression analysis reveals significant relationships between key factors and brand reputation, providing insights for strategic refinement and enhancing brand presence in the taps and bathroom accessory market.
T. Manoj Kumar, Ivan Kenny Raj L, G. Kathiir
Mepco Schlenk Engineering College, India
Brand Reputation, Brand Image, price, Services Offered, Brand Preference
| January | February | March | April | May | June | July | August | September | October | November | December |
| 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Published By :
ICTACT
Published In :
ICTACT Journal on Management Studies
( Volume: 10 , Issue: 2 , Pages: 1909 - 1914 )
Date of Publication :
May 2024
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10
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