Abstract

In this research paper, the non-financial metric that is online customer ratings and its impact on the financial metrics such as revenue growth and profitability of hotels in India measured in terms of AAGR (Average Annual Growth Rate) and CAGR (Compounded Annual Growth rate) of Revenue, Gross profit, Net profit. The data is collected using Tripadvisor and Yahoo Finance for Customer ratings and financial data respectively. Statistical tools like summary statistics and Simple Linear Regression are employed to analyse the data. The key findings of this research suggest that there is no significant relationship between the customer ratings and Revenue growth and profitability growth of hotels in India. It is also observed from the summary statistics of customer rating data that there might be bias in rating the hotels.