Abstract

A stock market or equity market is a public entity (a loose network of economic transaction, not a physical facility or discrete entity) for the trading of company stock (shares) and derivatives at an agreed price; these are securities listed on a stock exchange as well as those only traded privately. Stock market participants range from small individual investors to large investors chooses the investment alternative and determines the investment objective according to their perceptions and attitudes towards return and risk factors. This study mainly focuses on accessing the investment needs and risk profiling of people from different backgrounds.