IMPACT OF THE DEMOGRAPHIC VARIABLES ON THE EMPLOYEE ENGAGEMENT - AN ANALYSIS

Abstract
Employees play a pivotal role in the success of every organization. They help to achieve organizational objectives. Various studies indicate that a highly-engaged employee can help the organization to respond to the changes in environment, competition, and changing workforce. The extent to which an employee believes in the mission and purpose of an organization and demonstrates commitment through their action and their attitude towards their employer is employee engagement. The aim of this paper is to understand the impact of demographic variables such as age and gender on employee engagement in IT companies in South Chennai. The drivers considered for the study are superior, performance appraisal and reward and recognition. The study was conducted among employees working in various IT companies situated in South Chennai. The data was collected using a structured questionnaire and was analysed using appropriate statistical tools. It was observed that the age of the respondents has an influence on the drivers of employee engagement. It was further noted that gender has no impact on the selected drivers of employee engagement. However, the female respondents are found to be more influenced by the employee engagement initiatives by the IT companies in Chennai.

Authors
A Marcus, Namitha M. Gopinath
Loyola College, India

Keywords
Employee Engagement, Demographic Variables, Drivers of Employee Engagement
Published By :
ICTACT
Published In :
ICTACT Journal on Management Studies
( Volume: 3 , Issue: 2 )
Date of Publication :
May 2017

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