Abstract

In light of the extreme competition and changing trends and preferences of customer as faced by the Skincare Industry, companies are perpetually geared in the formation of new consumer for new products and introducing new varieties. This shall hopefully win consumers acknowledgement and response. One such product is skincare wet wipes, which is a rising category in India. The trends pertaining to same is continuously changing with the inclination of new generation towards the use of wet wipes being more convenient and hygienic instead of handkerchief. The objective of our research is to study and analyze business opportunities available for wet wipes in corporates and other institutions. This research will also highlight the reasons for poor performance of wet wipes in terms of institutional sales. This study throws light on opportunities available for wet wipes in institutional sales in corporates especially in service sector and the areas where companies have to take reasonable measures in context to promotion, distribution activities and discount schemes.