Abstract

Sustainability and sustainable development are crucial for the planet’s future but are often misunderstood by individuals, businesses, and governments. The ‘Celebrate Sustainability’ (CS) strategy is introduced as a transformative approach to enhance global cooperation and governance of Sustainable Development Goals (SDGs) by embedding sustainability into cultural norms rather than obligations. This research explores the impact of air quality, climate change, energy transitions, sustainable finance, environmental actions, and governance, aiming to bridge the gap between policies and practical implementation. Using a causal research design, the study collects primary data from India, a UN member country, to assess the CS strategy’s effectiveness in accelerating SDG implementation. A systematic sampling technique targets SDGs Reach Programme participants, with 385 respondents selected through Cochran’s Method. Factor Analysis and Multiple Regression Analysis are used to interpret the data, yielding 332 valid responses (87% response rate). Findings indicate that the absence of global cooperation and governance leads to non-sustainable activities, threatening environmental stability. The CS framework promotes citizen-centric sustainability celebrations, fostering global engagement and expediting SDG implementation.