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Past Edition ICTACT Journals

Volume 7 , Issue 1 - February 2021

February 2021	Volume 7	Issue 1	ISSN 2395-1664

	Table of Contents
5308	A STUDY ON TRAVEL DESTINATION DECISIONS OF COLLEGE STUDENTS S Ramesh Babu¹, G Murugesan², R Arthy³ Mepco Schlenk Engineering College, India¹, V.H.N. SenthikumaraNadar College, India ², Kamaraj College of Engineering and Technology, India³ Abstract \| Full Text \| DOI : 10.21917/ijms.2021.0194 Page(s): 1371-1376
5307	THE ROLE OF MANAGEMENT INFORMATION SYSTEM AS A CATALYST IN IMPROVING ORGANIZATIONAL PERFORMANCE AND EFFECTIVENESS IN THE 21ST CENTURY - A STUDY OF TIRUPATHI ADMINISTRATION REVENUE AUTHORITY IN ANDHRA PRADESH V Venkateswara Rao ¹ Velidi Venkateswarlu and Mangamma Degree College, India¹ Abstract \| Full Text \| DOI : 10.21917/ijms.2021.0193 Page(s): 1366-1370
5306	DETERMINANTS OF CUSTOMER RETENTION IN MOBILE INDUSTRY - EVIDENCE FROM TIGO AND VODACOM CUSTOMERS IN ILALA DISTRICT, DAR ES SALAAM-TANZANIA David Mosoma ¹, Damas Mfundiri² Ruaha Catholic University, Tanzania ¹, The Saint Augustine University of Tanzania, Tanzania² Abstract \| Full Text \| DOI : 10.21917/ijms.2021.0192 Page(s): 1359-1365
5305	A STUDY ON SERVICE QUALITY IN PRIVATE BANKS - AN ALTERNATE APPROACH J Praveen Paul¹, S Sharmila² Mepco Schlenk Engineering College, India¹, Mepco Schlenk Engineering College, Indi² Abstract \| Full Text \| DOI : 10.21917/ijms.2021.0191 Page(s): 1349-1358
5304	PURCHASING BEHAVIOUR AND BRAND PREFERENCE TOWARDS SMART PHONE AMONG WOMEN IN VIRUDHUNAGAR C Dharshanaa¹, E Jeyalakshmi², V Tamilarasi ³ V.V. Vanniaperumal College for Women, India¹, V.V. Vanniaperumal College for Women, India², V.V. Vanniaperumal College for Women, India³ Abstract \| Full Text \| DOI : 10.21917/ijms.2021.0190 Page(s): 1344-1348
5303	BORROWERS ATTITUDE TOWARDS THE HOUSING FINANCE OF NON-BANKING INSTITUTIONS IN THENI DISTRICT IN TAMILNADU N Selvaraj¹ Saraswathi Narayanan College, India¹ Abstract \| Full Text \| DOI : 10.21917/ijms.2021.0189 Page(s): 1340-1343
5298	MODELING THE FACTORS AFFECTING FINANCIAL LITERACY OF INVESTORS USING ISM AND MICMAC APPROACH Shilpa Arora Narang¹, Ayushi Dawar² Institute of Innovation in Technology and Management, India¹, Institute of Innovation in Technology and Management, India² Abstract \| Full Text \| DOI : 10.21917/ijms.2021.0188 Page(s): 1335-1339