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Past Edition ICTACT Journals

Volume 11 , Issue 1 - February 2025

February 2025	Volume 11	Issue 1	ISSN 2395-1664

	Table of Contents
20162	ROLE OF GEM (GOVERNMENT E MARKETPLACE) GATEWAY IN EMPOWERING MSMES IN PUBLIC PROCUREMENT L. Cesis Dastan, K. Jegatha, V. Bala Kumar Presidency College, India Abstract \| Full Text \| DOI : 10.21917/ijms.2025.0319 Page(s): 2062 - 2067
20161	AN ANALYSIS OF UNIFIED PAYMENTS INTERFACE (UPI): PAYER AND PAYEE PSP PERFORMANCE, UPI APPS, AND P2P AND P2M TRANSACTION TRENDS IN INDIA M. Dinesh Kumar Mannar Thirumalai Naicker College, India Abstract \| Full Text \| DOI : 10.21917/ijms.2025.0318 Page(s): 2054 - 2061
20159	LEVERAGING ARTIFICIAL INTELLIGENCE TO ENHANCE LEARNING PROGRESS AND ITS IMPACT ON HIGHER EDUCATION STUDENTS S. Rajesha¹, M. Nirmala² Vidya Sanskaar Institute of Science, Commerce and Management, India, Bengaluru City University, India Abstract \| Full Text \| DOI : 10.21917/ijms.2025.0317 Page(s): 2049 - 2053
20150	AN INTEGRATIVE REVIEW OF THE EFFECT OF ORGANISATIONAL CHANGE MANAGEMENT ON EMPLOYEE PERFORMANCE Samuel Bangura Durban University of Technology, Republic of South Africa Abstract \| Full Text \| DOI : 10.21917/ijms.2025.0316 Page(s): 2043 - 2048
20148	DECODING INFLUENCER IMPACT ON PAINT BRAND PREFERENCES - INSIGHTS FROM VIRUDHUNAGAR’S COMPETITIVE MARKET S. Suganya, K. Rajamani, Vigneshmani Perumal Mepco Schlenk Engineering College, India Abstract \| Full Text \| DOI : 10.21917/ijms.2025.0315 Page(s): 2038 - 2042
20147	STRATEGIC EMPLOYEE RETENTION: ENHANCING WORKFORCE STABILITY THROUGH EFFECTIVE HR MANAGEMENT J. Noorulkhathija, A. Jahir Hussain Galgotia College, India Abstract \| Full Text \| DOI : 10.21917/ijms.2025.0314 Page(s): 2032 - 2037
20145	COMPARATIVE ANALYSIS OF E-COMMERCE BUSINESS MODELS IN URBAN AND RURAL MARKETS: STRATEGIES FOR SUSTAINABLE GROWTH K. Dharani, M. Reshma University of Calicut, India Abstract \| Full Text \| DOI : 10.21917/ijms.2025.0313 Page(s): 2027 - 2031