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Volume 11 , Issue 3 - August 2025

August 2025	Volume 11	Issue 3	ISSN 2395-1664

	Table of Contents
22311	CORPORATE SOCIAL RESPONSIBILITY AN EMERGING TREND IN SUSTAINABLE MARKETING COMMUNICATION Gouri S. Dev, C.R. Jayaprakash, S. Nithiyanandhan PSG College of Arts and Science, India Abstract \| Full Text \| DOI : 10.21917/ijms.2025.0334 Page(s): 2167 - 2171
22310	BALANCING VALUATION AND VALUE CREATION IN FINTECH STARTUPS Aditi Kapoor¹, Shailendra Kumar Pokhriyal², Vinay Kandpal³ Sparsh Himalaya University, India^1,2, Graphic Era Deemed to be University, India ³ Abstract \| Full Text \| DOI : 10.21917/ijms.2025.0333 Page(s): 2156 - 2166
22308	DOES ONLINE CUSTOMER RATINGS IMPACT ON REVENUE GROWTH RATE AND PROFITABILITY GROWTH RATE OF HOTELS IN INDIA? N. Ganesha Pandian Madurai School of Management, India Abstract \| Full Text \| DOI : 10.21917/ijms.2025.0332 Page(s): 2152 - 2155
22307	EXPLORING THE EMOTIONAL IMPACT OF REMOTE WORK: FROM FLEXIBILITY TO FATIGUE IN CONTEMPORARY TIMES Rama Vijaykumar The South Indians’ Welfare Society’s N.R. Swamy College of Commerce & Economics and Smt. Thirumalai College of Science, India Abstract \| Full Text \| DOI : 10.21917/ijms.2025.0331 Page(s): 2148 - 2151
22306	A STUDY ON IMPACT OF ‘ON THE JOB TRAINING’ IN BUILDING EMPLOYABILITY SKILLS AMONG PG STUDENTS IN MUMBAI REGION Helen Selvaraj The South Indians’ Welfare Society’s N.R. Swamy College of Commerce & Economics and Smt. Thirumalai College of Science, India Abstract \| Full Text \| DOI : 10.21917/ijms.2025.0330 Page(s): 2141 - 2147
22305	CONSUMERS OPINION ON THE MARKETING MIX AND STORE RELATED ATTRIBUTES OF WEDDING CARDS STORES IN SIVAKASI G. Brindha, Gnanaprakash Mariappan Mepco Schlenk Engineering College, India Abstract \| Full Text \| DOI : 10.21917/ijms.2025.0329 Page(s): 2135 - 2140