ANALYSIS OF INVESTMENT BEHAVIOR OF INVESTORS IN NAGPUR CITY - STUDY ON PRE AND POST COVID PANDEMIC

Abstract
COVID-19 pandemic situation and measures implemented by Government changes the investment behavior of the people. According to Statista Research Department, due to the lockdown, many people were able to save money during year 2020, and most of the people lost their jobs and their whole savings due to the pandemic situation. This research paper is based on the investment pattern and behavior of the people in Nagpur city. The purpose behind this study is to identify the pre and post effect of pandemic on investment behavior of the investors in Nagpur City. For this study, both primary and secondary data has been collected. Primary data was collected through more than 180 respondents using structured questionnaire. On the basis of demographics, investment objectives categorization of individual investor was done. Secondary data was collected through various research papers, websites and articles. Impact of COVID-19 and restrictions implemented by the Government has changes the investment behavior of the individual investors. The study also founds the factors which influence the investor’s decisions like income level of the investors, risk and return proportion and market experience. Future studies could be conducted to identify the initiatives taken by the financial institutions or policy makers during and after COVID-19 pandemic to enhance the participation of the investors in various schemes.

Authors
Janmejay V Shukla, Shailesh Kediya
G.H. Raisoni College of Engineering, India

Keywords
Investment Behavior, Decision Making Behavior, COVID-19
Published By :
ICTACT
Published In :
ICTACT Journal on Management Studies
( Volume: 8 , Issue: 2 )
Date of Publication :
May 2022
DOI :

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