Abstract

In this paper, we conduct a micro level study which aimed to assess the various factors of service quality that influence the tourists of private tourism operators has revealed that tourist amenities, choices of tourist packages and relaxation places are major areas of service quality. The area of amenities is vital for the tourists to enjoy in the destination and has significant impact on the tourist. The tourists are looking for various choices to make their trip memorable and service quality is dependent on the choices in the package. The relaxation places of the tourism package are vital to make them satisfied with the private tourism operators. The problematic areas that affect the tourists while opting for private tour operators are lack of prior information, cost and misrepresentation and time constraints. The tourists are facing significant problem in the areas of prior information about the pickup, prices, time, etc. These are the areas of prior information that affects tourists in accessing the private operators. The cost of the packages has to be fair and high costs along with misrepresentation of facts are significant problems for the tourists. The time constraints that are involved in completion of the tourism packages is vital and they have to be given fair time breaks to enjoy the destination and it also proves to be problem in the study area. The problems can be solved with the modification to the tourism packages offered by the private tour operators. The government can also set up monitoring of private tour operators to safeguard the interest of the tourists. The tourist’s perception towards the service quality has helped to understand the significance of quality service that has to be rendered by the private tour operators to make the destination tourists friendly.