PRO-ENVIRONMENTAL CONCERNS - GENDERED NARRATIVES OF SUSTAINABILITY AMONG COLLEGE STUDENTS
Abstract
The New Ecological Paradigm (NEP) is a novel way of considering how we interact with the environment. The NEP emphasizes the significance of a finite biophysical environment that places strong physical and biological limitations on human activities, in contrast to sociology’s assumption that the biophysical environment is mostly inconsequential. This research study aims to investigate the intersection of gender and pro-environmental concerns among college students, employing the NEP scale as a key metric. The primary objective is to quantitatively identify the gender influences on environmental communication, shedding light on the nuanced dynamics that shape pro-environmental concerns within the college population. Using a quantitative research design, a structured survey instrument with the NEP scale and questions to assess gender identity, environmental communication preferences, and specific pro-environmental concerns was administered to a diverse sample of college students. Statistical analyses were employed to identify patterns and relationships between gender, environmental communication variables, and NEP scores. This comprehensive approach seeks to unravel the multifaceted relationship between gender, environmental communication, and ecological concerns among college students.

Authors
D. Brindha, C.R. Jayaprakash
PSG College of Arts and Science, India

Keywords
Environmental Sustainability, Environmental Communication, Pro-environmental Concerns, New Ecological Paradigm
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Published By :
ICTACT
Published In :
ICTACT Journal on Management Studies
( Volume: 10 , Issue: 1 , Pages: 1643 - 1646 )
Date of Publication :
February 2024
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51
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