EXPLORING VARIABLES THAT INFLUENCE RETAILER OPINION ON COOKWARE PRODUCTS
Abstract
vioft2nntf2t|tblJournal|Abstract_paper|0xf4ff40d72d000000af820f0001000500
The cookware products are now in different brands having entered into the market which raised the competitiveness in the industry. It studies individual merchant characteristics such as demographics and behavioral variables in order to better understand customers'' requirements. It also tries to assess influences on the retailers from consumer groups such as family, friends, reference groups, and society in general. The objectives of this study are to find out the relationship between product, price, promotion and retailers’’ opinion. The survey was collected from 130 retailers’, using a structured Questionnaire. The data collected is analyzed using the statistical tools such as Average and Regression.

Authors
J. Prateeba Devi, Kavitha Rajayogan, P. Arun Pandi Kumar
Mepco Schlenk Engineering College, India1,2,3

Keywords
Retailers'' Opinion, Product, Price, Promotion
Yearly Full Views
JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember
000000000000
Published By :
ICTACT
Published In :
ICTACT Journal on Management Studies
( Volume: 8 , Issue: 3 , Pages: 1614-1616 )
Date of Publication :
August 2022
Page Views :
180
Full Text Views :
3

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.