Abstract

In today’s financial environment, the financial literacy does not only advantage the individual or group of investors in taking the creative decision with bearing lowest risks but it also offers huge benefits to the nation as well because the country’s whole economic and social welfare depend on the development of it. This study includes demographic factors such as gender, age, education qualification, nature of occupation, income level, marital status and family size. It is also very important to know that how much an investor can bear the risk, risk value may fluctuate it can be either high and low or it be mediocre, intensity of risk defines what decisions investor is going to take. This paper points out the factors that have significance in the procedure of decision making. The study also contains the information that can help the investigators in future.