A STUDY OF DIMENSIONS OF SOCIAL MEDIA IMPACTING LIFESTYLE IN COVID PANDEMIC

Abstract
Today we reside in a world where people are weighed under the burden of hectic work. They lack requisite time to enjoy it with their friends and relatives, so social media plays an integral role in their life. Infact, it helps people to interact with each other. Owing to the present scenario (COVID-19), where people are unable to have a direct contact with each other, the role of social media increases manifold. With the advancement in technology, the scope of social media has increased. Now communication with anyone around the world has become a piece of cake. Today the immediate exchange of ideas with large number of people is possible only because of social media. Social media applications also help people to promote their products and helps in selling them. This study is based on primary as well as secondary data. The survey was conducted through questionnaire. Data from 100 respondents has taken. This paper throws a light on the positive and negative impact of social media. This paper also highlights the reason for choosing social media. It also focuses on the level of impact on well - being of the people. It has been concluded by the study majority of respondents are using social media for learning new skills. It has also seen by the study that health issue is a cause of using social media.

Authors
Prachi Goyal1
Chanderprabhu Jain college of Higher Studies and School of Law, India 1

Keywords
Social Media, Social Media Applications, Technology Advancement
Published By :
ICTACT
Published In :
ICTACT Journal on Management Studies
( Volume: 7 , Issue: 3 )
Date of Publication :
August 2021
DOI :

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