CUSTOMER SERVICE IN BANKS AND ITS IMPORTANCE IN TAMILNADU

Abstract
The problems in promoting of bank services in urban and semi-urban square measure as are completely different. The sort of services needed differs in urban and rural square measure as and stratified services are required within the industry. Folks have a large selection of services and a multiplicity of product desires. However, they’re continually tuned in to convenience, cost, safety, speed, respect, quality, courtesy and class. The current day bankers got to reply to the wants of the shoppers during this intensely competitive and quickly ever-changing atmosphere. A bank is an establishment that deals with cash and credit. For a standard man, a bank suggests that a store house of cash, for a bourgeois it’s an establishment of finance and for every day to day client it’s a facility for his savings. Truly banks square measure business organizations commercialism bank services. Banks play a significant role to serve the folks and improve the economy of any country. Now-days, banking sector acts because the backbone of recent business. Development of any country chiefly depends upon the banking industry. A bank could be a financial organization that deals with deposits and advances and different connected services. The promotional measures like personal commercialism, loan melas, ad through newspapers, co-operative bank workers, the posters and pamphlets could also be increased so as to retain existing customers and attract new customers within the state. Regular feedbacks ought to be taken by the shoppers regarding the operating of the banks such feedback offers Associate in nursing insight of shopper’s expectation from banks and offers scope for any improvement. Within the days to come back, banks square measure expected to play a really vital role within the economic development and therefore the rising market can give business and promoting opportunities to harness. As banking in Asian nation can become additional and additional information supported, capital can emerge because the finest assets of the banking industry.

Authors
N Selvaraj1
Saraswathi Narayanan College, India1

Keywords
Banks, Customers, Development, Fashionable Business, Client Perspective
Published By :
ICTACT
Published In :
ICTACT Journal on Management Studies
( Volume: 7 , Issue: 3 )
Date of Publication :
August 2021
DOI :

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