AN EMPIRICAL STUDY ON WOMEN ENTREPRENEURS PERSONALITY TRAITS AS DETERMINANTS OF SUCCESS IN SMES IN INDIA

Abstract
In most developing countries Small and Medium-sized Enterprises (SMEs) represent the backbone of the economies. Because of socio-cultural variations and also increase in educational and developmental opportunities, Indian women entrepreneurs have increased a lot. Women entrepreneurs play not only the role of job creators but also job providers. Entrepreneurship development is a significant part of human resource development. This paper focuses on identifying the personality traits of women entrepreneurs in setting up the business. The data was analysed quantitatively using frequency distributions and descriptive statistics while Analysis of Variance was used to establish associations between variables. The study revealed that the major personality traits influencing the women entrepreneurs in India are self-efficacy, willingness to take calculated risk and desire to seek responsibility.

Authors
Uma Rani Bade1, P Divakara Rao2
Avanthi P.G College, India1, J.B Institute of Engineering and Technology, India2

Keywords
Women, Entrepreneurship, Personality Traits, Success, Self-Efficacy
Published By :
ICTACT
Published In :
ICTACT Journal on Management Studies
( Volume: 6 , Issue: 4 )
Date of Publication :
November 2020
DOI :

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