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A STUDY ON THE IMPACT OF PSYCHOLOGICAL FACTORS THAT INFLUENCES CONSUMER BUYING BEHAVIOR - AN EMPIRICAL APPLICATION IN ANDHRA PRADESH
Abstract
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In this study, the influence of psychological factors on consumer buying behavior is investigated. The effect of psychological factors on buying behavior of consumers, who become much more important day by day, is tried to be measured. Andhra Pradesh can be divided in to two regions namely costal Andhra Pradesh and Royalseema. From each region seven provinces are selected by random sampling method. A face to face survey was conducted on 100 people from each province and in total 1400 people participated in the survey. The information obtained from the results are analyzed and interpreted by the computer packet programs.

Authors
V Venkateswara Rao
Velidi Venkateswarlu and Mangamma Degree College, India

Keywords
Consumer, Psychological Factors, Motivation, Perception, Learning, Beliefs, Attitudes
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Published By :
ICTACT
Published In :
ICTACT Journal on Management Studies
( Volume: 6 , Issue: 4 , Pages: 1324-1327 )
Date of Publication :
November 2020
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