ANALYSING HAPPINESS INDEX AS A MEASURE ALONG WITH ITS PARAMETERS AND STRATEGIES FOR IMPROVING INDIA’S RANK IN WORLD HAPPINESS REPORT

Abstract
Measuring happiness in quantifiable terms is a global phenomenon lately. United Nation’s World Happiness Report (WHR) is one such means to analyse the level of subjective wellbeing that countries across the world are living with. The Happiness Index is framed to set various parameters on grounds of which a country could be ranked in a list of 156 countries. India’s rank has come down the list this year (2019) to be ranked at the 140th position. This clearly indicates India’s deteriorating position down the years. This paper elaborates the concept of Happiness Index as a measure and analyses various reasons for India to lose its position in the World Happiness Report. The author appropriately concludes the paper with suitable suggestions.

Authors
Sarah Ahtesham
Vivekananda Institute of Professional Studies, India

Keywords
Happiness Index, Gross National Happiness, Subjective Wellbeing, Sustainability, Organizational Performance, World Happiness Report
Published By :
ICTACT
Published In :
ICTACT Journal on Management Studies
( Volume: 6 , Issue: 1 )
Date of Publication :
February 2020
DOI :

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