A STUDY ON THE TECHNOLOGICAL DEVELOPMENTS IN AUTOMOBILE SECTOR WITH SPECIAL REFERENCE TO SMALL CAR CUSTOMERS IN MADURAI REGION

Abstract
Unless there is good environment for starting Automobile industries, it is not possible to survive in the industry. The State Government of Tamil Nadu, encourages these industries to start the units, by offering as many as concessions, like providing land in cheaper cost, providing infrastructural facilities namely electricity, water and roads. Except the variable “Broad wheel base”, all the other nine variables were highly perceived by the male and female customers. The significant difference of perception was found in only one variable that is “Broad Wheel Base”. Hence, it is concluded that, the male and female customers like the car fitted with latest technologically, newly developed accessories and systems, since they think alike in respect of all the nine variables. The significant difference of perception among the two types of customers belong to joint and nuclear families with regard to the variables namely, since fully automatic, Eco friendly and drivability in traffic is good. It is concluded that, both the above two types of customers, prefer a car developed with latest technology. The present day customers are more aware of the latest technological developments in automobile sector. So every customer gives more important that his car should have provided with the latest technologies. In line of the above, they have preferred the car with latest technology, having power steering, air bags, ABS break system and eco-friendly with less emission of CO2 (Euro IV model), drivability in traffic was also considered by them. The Total Productivity Maintenance (TPM) will give effective programme in terms of increased plant efficiency and productivity. It is a competitive strategy aimed at enhancing the productivity of men, machine, method and to maintain the level consistently involving the people at level and functions of management. Failure Mode and Effect Analysis (FMEA) should be done.

Authors
N Selvaraj1, P Murugesan2, V Alagupandi3
Saraswathi Narayanan College, India1,Madurai Kamaraj University College, India2, Institute of Cooperative Management, India3

Keywords
Automobile, Manufacturing, Perception, Technological and Customer
Published By :
ICTACT
Published In :
ICTACT Journal on Management Studies
( Volume: 5 , Issue: 4 )
Date of Publication :
November 2019
DOI :

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