ORDERING OF FOOD THROUGH ONLINE - AN EMPIRICAL STUDY AMONG YOUNG ADULTS

Abstract
Todays’ consumers are widely using digital environment to get their required things like, cosmetics, electronic gadgets, entertainment, etc. Recently consumers started to order foods through online. This induces various service providers to move towards digital environment. There are plenty of service providers who provide services for online food ordering system and it is highly preferred by young adults whose population in India is more than other groups. So, the researcher tries to find out the preference of young adults towards online food ordering applications. The researcher identified 301 young adults in Madurai market by using convenience sampling method and structured questionnaire are used to gather data from the young adults. The gathered data are analysed by using various analysing tools like, bar chart, perceptual mapping, chi-square and regression. The finding shows that young adults are giving importance to website design and security while ordering food through online. The researcher also concludes that majority of the young adults in Madurai prefer Swiggy app to order their food.

Authors
S Ramesh Babu1, R Arthy2
Mepco Schlenk Engineering College, India1, Kamaraj College of Engineering and Technology, India2

Keywords
Food ordering app, Website design, Perceptual mapping, Young adults, Security
Published By :
ICTACT
Published In :
ICTACT Journal on Management Studies
( Volume: 5 , Issue: 4 )
Date of Publication :
November 2019
DOI :

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.