IMPACT OF BRAND EXTENSION FOR LAUNCHING NEW PRODUCTS - A RETAILERS OPINION

Abstract
This paper is to know awareness about pan products of Maharaja Soaps and Detergents Industry (P) Ltd., Extended their brand in the name of Shashi brand by introducing new different Products will they get success or not Retailers and Consumers will buy their Product. Research Method- This Project using Descriptive method, Primary data collected from a structured questionnaire with 100 retailers of Maharaja Soaps at Davanagere have been considered as a Sample Unit. Findings-Retailers will aware of the Products and they will like to Purchase Extended Products with the name of Shashi Brand also they will ready to Give Preference for New Products of that Brand. Result Shows that Launching of a New Product with Brand Extension Strategy of Shashi Brand Will have a future in Personal Care and Enhancing new products under Detergents. Conclusion- Extension of a brand will helpful to them in the form of their own development Process with getting a more Profit, fame and also the consumers also get more optional to buy Products.

Authors
D M Aravind Mallik, Sahana
P.E.S. Institute of Technology and Management, India

Keywords
Parent Brand, Brand Extension, Personal Care, Parent Brand, Shashi Products
Published By :
ICTACT
Published In :
ICTACT Journal on Management Studies
( Volume: 5 , Issue: 1 )
Date of Publication :
February 2019
DOI :

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