CONSUMERS PERCEPTION AND PREFERENCE TOWARDS SMARTPHONE

Abstract
Smartphone usage has proliferated in recent years. Nowadays people seem to become dependent towards Smartphone due to its convenience, great camera features, easy applications installations, and more importantly, it can do most of the computer functions on the go. In this technology and competitive era, this study aims to explore the key factors which motivate consumers to purchase and use Smart Phones. Further, the reason behind usage of smart phone is found and to identify the customer attitude towards smart phone and finally to know the customer’s satisfaction level towards smart phones. This study is more essential for Smartphone companies as their sales and profit will be depend upon on customer perception. Overall this study will facilitate the improvement of Smartphone industry in the view of customer perception and their attitude.

Authors
Revathy Rajasekaran, S Cindhana, C. Anandha Priya
V.V. Vanniaperumal College for Women, India

Keywords
Smartphone, Consumer Perception, Marketing Strategy
Published By :
ICTACT
Published In :
ICTACT Journal on Management Studies
( Volume: 4 , Issue: 3 )
Date of Publication :
August 2018

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