ADOPTION OF MOBILE TELEPHONES IN THE NATIONAL AGRICULTURAL ADVISORY SERVICES POVERTY REDUCTION INITIATIVES IN UGANDA

Abstract
The utilization of mobile phones has penetrated the life style of most individuals in Uganda. Individuals interact and share information freely, solve various problems related to distance, time, monetary expenditures, among other problems. Based on UTAUT theory this study aimed at establishing the relationship between performance expectancy, effort expectancy, social influence, facilitating conditions and behavioural intention to use and adoption of mobile phones. Self-administered questionnaire was used to collect data from the respondents in the five divisions of Kampala district in Uganda and using snowball sampling method, a sample of 293 National Agricultural Advisory Services (NAADS) beneficiaries was considered. The relationships and tests between the variables were done using Structural Equation Modelling (SEM). The findings of this study showed a significant positive relationship between Performance Expectancy and Behavioural intentions, facilitating conditions and Behavioural intentions to adopt mobile phones. Behavioural intentions was found to be a significant predictor of the adoption of mobile phones. The relationships between effort expectancy, social influence and behavioural intention to adopt mobile phones, were not significant. There should be enhancement in the performance of mobile phones services by providing strong network signals and providing useful mobile applications. Need for resources to use a mobile phone is its compatibility with other ICT technologies in place for better information access. Mobile platforms should be utilized for information access, because the beneficiaries intend to continue using mobile phones in the future to access and share information, recommending other beneficiaries of NAADS to use mobile phones.

Authors
Moses Serugo, Musa Bukoma Moya, Benard Engotoit, Albert Miwanda
Makerere University Business School, Uganda

Keywords
UTAUT, NAADS, Adoption, SEM, Uganda
Published By :
ICTACT
Published In :
ICTACT Journal on Management Studies
( Volume: 4 , Issue: 2 )
Date of Publication :
May 2018
DOI :

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