PERFORMANCE COMPARISON AMONG LOCAL AND FOREIGN UNIVERSITIES WEBSITES USING SEO TOOLS

Abstract
Websites are the main contributors of today’s businesses and assisting the users to surge business throughout the world by the search engine optimization (SEO) techniques are endlessly losing. In order to get greater business values and results website optimization is very indispensable. Websites that are not optimized their visitors and successively losing business. SEO is a process to increase a prominence of website on search engine and test whether user are contented or not with our content (Websites or Blogs). Most of the search engines (like Google Yahoo, Baidu and Ask.com) deliver instructions to the website owner/developers to craft their content according to their search engine philosophy. The objective of this paper is to scrutinize and compare overall website’s performance of the five Foreign and local universities. For this study, we used two different SEO tools named as Nibbler and SEOPTIMER. We evaluated websites with seventeen parameters of Nibbler and five of the SEOPTIMER. Some of the parameters are Social Interest, URL formats, Internal Links, Heading, Images, Page titles, Social media pages (Twitter, Facebook). This work will benefit us in achieving idea about the strength and weaknesses of these websites, and whose websites are enhanced and optimized. In this study we have enlightened essential SEO features for developing an academic websites for achieving better SERP ranking.

Authors
Kamran Rasheed1, Muhammad Noman2, Muhammad Imran3, Muhammad Iqbal4, Zujaj Misbah Khan5, Malik Muneeb Abid6
Bahria University Karachi Campus, Pakistan1,2,3,4,5, International Islamic University, Pakistan6

Keywords
SEO Tools Testing, SEO Tracking Tools, Website Performance Testing, Foreign vs. Pakistan Universities Websites Testing
Published By :
ICTACT
Published In :
ICTACT Journal on Soft Computing
( Volume: 8 , Issue: 2 )
Date of Publication :
January 2018

Creative Commons License
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