vioft2nntf2t|tblJournal|Abstract_paper|0xf4ff13a9250000004018010001000600 The purpose of this paper is to analyze the relationship between socio economic status and customer expectation on corporate social responsibility of banks in Virudhunagar District. The researcher has applied Chi-square test to study the relationship between the socio-economic variables and their level of expectation of Corporate Social Responsibilities of banks. The Chi-square test reveals that there is no relationship between literacy level, period of transaction and category of bank and their level of expectations towards the CSR activities of banks. This study also reveals that there is a relationship between gender, age, place of residence, educational status, occupation, monthly income and type of account and their level of expectations towards the CSR activities of banks.
M. Selvakumar1, B. Arumugam2 V. Sathyalakshmi3, R. Mohammed Abubakkar Siddique4
Ayya Nadar Janaki Ammal College, India1, Annai Fatima College, India2, Ayya Nadar Janaki Ammal College, India3, Ayya Nadar Janaki Ammal College, India4
CSR, Banks, Chi-Square Test, Corporate Social Responsibility
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| Published By :
ICTACT
Published In :
ICTACT Journal on Management Studies
( Volume: 3 , Issue: 4 , Pages: 612-619 )
Date of Publication :
November 2017
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116
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