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PROMOTION OF INVESTMENT IN MICRO INSURANCE POLICY A STUDY WITH REFERENCE TO KOLLAM DISTRICT KERALA

Abstract The development of micro insurance in India not only depends on the product scheme and delivery system but also on generating the appropriate sub structure and motivating the performance of insurance agents. It is essential for programming the banks as significant delivery network for micro insurance and the banks could drive the process for the growth of the insurance in the rural. Currently, various NGOs and MFIs are also providing micro insurance policies apart from private and public insurance companies, whatever be the delivery system of micro insurance contact with potential clients or existing clients is necessary for the easy marketing of the policy and this is possible only by strengthening the existing agency force. The present paper examines the ways and means for improving investment in micro insurance policy with reference to Kollam district, Kerala State. Authors R. Neelamegam Virudhunagar Hindu Nadars’ Senthikumara Nadar College, India Keywords Micro Insurance, Insurance Agent, Means for Improving Investment in the Policy

Published By : ICTACT Published In : ICTACT Journal on Management Studies ( Volume: 3 , Issue: 4 ) Date of Publication : November 2017 DOI : 10.21917/ijms.2017.0081