vioft2nntf2t|tblJournal|Abstract_paper|0xf4ff8e70240000002ad0040001000300 Social media has revolutionised the ways of communication and sharing information and interests. The rapid growth of social media and social networking sites, especially, in developing country like India is providing marketer a new avenue to contact customers. The study attempts to assess the impact of usage of social media on purchase decision process. The study finds that the social media is most widely used in information source for entertainment, networking, and information on new brands. Also, the social media reviews and opinions affect the purchase decision process; however, tendency of share their experiences post purchase is surprisingly good.
C Arul Jothi, A Mohmadraj Gaffoor
Bannari Amman Institute of Technology, India
Social Media, Online Purchase, Advertisement, Decisions, Factors Influence
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| Published By :
ICTACT
Published In :
ICTACT Journal on Management Studies
( Volume: 3 , Issue: 3 , Pages: 576-586 )
Date of Publication :
August 2017
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678
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