NURTURING AND RETAINING CREATIVE BEHAVIOR AT THE ENTREPRENEURIAL LEVEL

Abstract
The concept of creativity in entrepreneurship is often widely discussed as many scholars have found that Creativity and entrepreneurship are linked [40] [48]. Creativity is found to be critical throughout the journey of entrepreneurship [31]. Thus creativity cannot be considered as a onetime process linked with developing a novel business idea or establishing an ingenious business firm. It is a process that is required throughout the existence of an enterprise. This paper concentrates on how an entrepreneur can become more creative, instead of creativity of the entrepreneur, a distinction which is important. Considering the creative behavior at the entrepreneurial level, the author develops a hypothetical model to illustrate how can an entrepreneur nurture and retain creativity throughout his entrepreneurial career.

Authors
Dipu Varghese
Makerere University Business School, Uganda

Keywords
Creativity, Entrepreneur, Social Network, Open Problems, Openness and Courage
Published By :
ICTACT
Published In :
ICTACT Journal on Management Studies
( Volume: 3 , Issue: 3 )
Date of Publication :
August 2017

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