EXAMINING DETERMINANTS OF BEHAVIORAL INTENTION IN ADOPTION OF MOBILE MONEY TRANSFER SERVICES IN UGANDA

Abstract
Mobile Money has continuously brought changes on our daily lives by offering interesting and advantageous services specifically enabling users to pay for goods and services using their mobile devices wherever they go, withdraw and deposit of money using mobile phones, mobile banking and buying of airtime top ups. This study aimed at examining the determinants for adoption of mobile money transfer services (MMTs) in the rural parts of Uganda, where the adoption rates are said to be low. The study used a cross sectional survey methodology to gather data from 300 respondents from the rural parts of Kampala district on the variables captured by the modified facets of the Unified Theory of Acceptance and Use of Technology Model. Results of correlation and regression analysis demonstrate that Customer Expectancy and Social Factors have a positive and significant influence on Behavioral Intention towards the use of Mobile Money Transfer service while Transaction costs was found to insignificant. The findings of this study provide useful information to Mobile Network Operators that they can use in fostering the implementation of Mobile Money Transfer services in the rural areas of Uganda.

Authors
Lukwago Ismail, Musa B. Moya, Keefa Bwiino, Kato Ismael
Makerere University Business School, Uganda

Keywords
Mobile Money Transfer Services (MMT), Mobile Network Operators (MNO), Uganda, Unified Theory of Acceptance and Use of Technology (UTAUT), Uganda Communication Commission (UCC)
Published By :
ICTACT
Published In :
ICTACT Journal on Management Studies
( Volume: 3 , Issue: 1 )
Date of Publication :
Februray 2017

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