In recent times the lifestyle of the people is changing rapidly like food, clothing, work life according to their wants and needs. Now- a- days ready to cook product made their cooking easier than masala products. In this research the researcher tries to find the moving pattern of Ready to cook product and Sambar masala product with the main objective of the retailer’s opinion about the customer preference towards the ready to cook and sambar masala products then to analyse how the retailer purchase the product from the distributors and to study the factor influencing the retailers to purchase the product. This project is based on the retailer’s survey which will helps in knowing the opinion of the retailer towards ready to cook product and sambar masala product and to measure the satisfaction level of the retailers towards those products and to identify the fast-moving product in the Ready to cook and sambar masala and to analyses the behavioural intention of the customers towards these products. The information required for this research are collected through questionnaires from the retailers dealing with Ready to cook and masala products. The survey is taken from 140 Retailers and analysis is done with the SPSS software using the tools of regression, average and chi square. From the analysis, it is found that Fast moving product is Pani puri kit in ready to eat and Idicha sambar masala in sambar masala. When comparing both the ready to cook and sambar masala the moving pattern of regional sambar masala is high.
L Ivan KennyRaj, T Manoj Kumar, S Rohini
Mepco Schlenk Engineering College, India
Masala Products, Ready to Cook, Sambar Masala, Pani Puri Kit, Bhel Puri Kit, Retailers, Preference Towards Masala
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| Published By :
ICTACT
Published In :
ICTACT Journal on Management Studies
( Volume: 9 , Issue: 3 , Pages: 1819 - 1822 )
Date of Publication :
August 2023
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