Digitalization, new payment facility and better customer knowledge have considered as the major drivers for the growth of Indian digital payment systems. Majority of the research studies arrived mixed conclusions which need to be reexamined. Thus the research study has chosen convenient sampling technique to selected 250 customers from Thoothukudi District. For this drive t-test, f-test, ANOVA and Duncan Multiple Range Test (DMRT) were employed. The study observed that among the socio-economic variables only education factor was positively related with fiscal and purchase intention indicators. Further, fiscal sub factors especially, convenient, good payment modes, spending less time were strongly positively related with purchase intention indicator and it was concluded that customers chosen digital payments for convenient mode, less time, user friendly application, safety and security.
S. Shanthi, G. Dhanalakshmi
Ambai Arts College, Affiliated to Manonmaniam Sundaranar University, India1,2
Digital India, Digitalization, Digital Transaction, Mode of Digital Payments
| January | February | March | April | May | June | July | August | September | October | November | December |
| 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| Published By :
ICTACT
Published In :
ICTACT Journal on Management Studies
( Volume: 9 , Issue: 3 , Pages: 1784 - 1789 )
Date of Publication :
August 2023
Page Views :
734
Full Text Views :
15
|